Garuda Indonesia

Garuda Indonesia

IATA GA ICAO GIA Callsign INDONESIA
Founded	26 January 1949 (as Garuda Indonesian Airways)
Hubs	Soekarno-Hatta International Airport Ngurah Rai International Airport
Focus cities	Padang Balikpapan Makassar Medan Palembang Semarang Surabaya Yogyakarta
Frequent-flyer program	Garuda Frequent Flyer
Member lounge	Garuda Indonesia Executive Lounge
Fleet size	73 (+57 orders)
Destinations	51
Company slogan	Fly Ever Higher
Parent company	Government of Indonesia
Headquarters	Cengkareng, Banten, Indonesia
Key people	Emirsyah Satar (President and CEO)
Website	www.garuda-indonesia.com

PT (Persero) Garuda Indonesia is the flag carrier and national airline of Indonesia. It is named after the mystical, giant bird Garuda of Hinduism and Buddhist mythology. It is headquartered at Soekarno-Hatta International Airport in Tangerang, near Jakarta.^[1]

According to the sacred texts of Hinduism and Hindu mythology, Garuda is the carrier of the God Vishnu; a representation of Garuda appears in the coat of arms of Indonesia. The airline's main hub is Soekarno-Hatta International Airport, and the airline also has a hub at Ngurah Rai International Airport, Bali.^[2][3] The airline flies to a number of destinations in Southeast Asia, East Asia, the Middle East, Europe and Australia. It also previously flew to several destinations in North America. From June 2007 to July 2009, Garuda, along with all Indonesian airlines, was banned from flying to the EU.^[4] However, this ban has been lifted since July 2009.^[5]

Garuda Indonesia is listed as a 4-star airline by Skytrax, and is also listed among Skytrax's Quality Approved Airlines.^[6] In May 2010, the airline was named as the world's most improved airlines by Skytrax during 2010 world airline awards in Hamburg.^[7] It is wholly owned by the Indonesian Government and employs 6,285 staff (at March 2007).

History

Douglas DC-3 Seulawah, the first Garuda Indonesia aircraft in Taman Mini Indonesia Indah, contribution of Acehnese people

Garuda Indonesia had its beginnings in the Indonesian war of independence against the Dutch in the late 1940s, when Garuda flew special transports with Douglas DC-3 aircraft. 26 January 1949 is generally recognized as the airline's founding date, at which time the airline was known as "Garuda Indonesian Airways." The first aircraft was a DC-3 known as Seulawah (Acehnese: "Gold Mountain") and was purchased for a sum of 120,000 Malayan dollars, which was provided by the people of Aceh (notably local merchants).^[8] During the revolution, the airline supported Indonesian interests, such as carrying Indonesian leaders for diplomatic missions.

The government of Burma helped the airline significantly during the airline's beginnings. Accordingly, upon Garuda's formal joint incorporation with KLM on 31 March 1950, the airline presented the Burmese government with a DC-3. By 1953, the airline had 46 aircraft, although by 1955 its Catalina fleet had been retired. In 1956, Garuda made its first pilgrim flight to the city of Mecca.

1960s

The 1960s were times of growth for the airline; the fleet in 1960 included eight Convair 240s, eight Convair 340s, and three Convair 440s. In 1961 and late 1965, three Convair 990 jet aircraft and three Lockheed L-188 Electras were introduced, and a route was opened to Kai Tak International Airport in Hong Kong. After concentrating on domestic and regional services, the first flights to Europe were added on 28 September 1963, to Amsterdam and Frankfurt. In 1965, flights to Europe were expanded to include Rome and Paris via Bombay and Cairo, with the exclusive use of Convair 990 aircraft. That year, flights to China started, with Garuda flying to Canton via Phnom Penh. Also in 1965, the jet age arrived for Garuda, with a Douglas DC-8 that flew to Schiphol Airport in Amsterdam.

1970s-1980s

A Garuda Indonesia Boeing 747-200 at Zurich, Switzerland. (1985)

The 1970s saw McDonnell Douglas DC-9 and Fokker F28 jets introduced, and at one point Garuda owned 36 Fokker jets, making Garuda the world's largest operator of F28s at that time. In the 1980s, Garuda introduced Airbus equipment such as the Airbus A300, as well as Boeing 737s, Boeing 747s, and McDonnell Douglas DC-10s. During the 1970s the airline had its headquarters in Jakarta.^[9]

1990s

The East Asian Economic Crisis of 1998 hit Indonesia and Garuda hard, resulting in severe cutbacks on unprofitable routes. Despite once having a comprehensive worldwide route network, Garuda currently operates no flights to Europe or North America. Largely due to historical links with the Netherlands, Garuda continued to operate flights to Amsterdam after the initial cutbacks, although these flights were also discontinued from 28 Oct 2004. The situation was exacerbated by the September 11 terrorist attacks, the Bali bombings, the 2004 Boxing Day tsunami and the SARS scare, all of which contributed to a downturn in air travel and Indonesian tourism. However, the airline has recovered favorably from its economic problems and seems to be in good economic shape entering the middle 2000s.^[10]

2000s

A Garuda Indonesia Boeing 747-400 at Narita International Airport, Japan. (2005)

The Garuda Indonesia Boeing 737 old and new livery line up at Soekarno Hatta International Airport, Indonesia. The far right is the new livery. (2010)

In 2001, a low-cost airline subsidiary, CitiLink, was established to provide shuttle services between Indonesian cities.

Garuda may expand its route map again before the end of the decade, possibly after the scheduled completion of the new Medan airport, Kuala Namu International Airport, in 2009. This could include routes to major European hubs such as Paris, London, and Frankfurt, pending clearance by the European Union.

In June 2007, the EU banned Garuda Indonesia, along with all other Indonesian airlines, from flying into any European countries. This was despite spot checks conducted by South Korea, Saudi Arabia, and Japan on Garuda Indonesia that yielded satisfactory results. With the support of the international aviation industry for all Indonesian airlines, the EU promised to review its ban and sent a team of experts, led by the Air Safety Administrator Federico Grandini to Indonesia to consider lifting the ban.^[4] In August 2007, the transportation minister of Indonesia announced that the EU would lift its ban hopefully somewhere in October, stating that the ban was attributed to communication breakdown between the two parties and that discussion was in the progress. In November 2007, Garuda announced its intention to fly to Amsterdam from Jakarta and Denpasar on the condition that the European Union lifted the ban on the airline. Airbus A330s and Boeing 777s are aircraft that could be used on these revitalised routes.^[11] On November 28, 2007, the EU refused to lift its ban on Garuda flying to all European countries, despite lifting a ban on both Pakistan International Airlines and Blue Wing Airlines from Surinam. It announced the safety reforms already undertaken were a step in the right direction for the EU to consider lifting the ban, but still did not satisfy the EU's aviation safety standards.^[12] The ban was lifted in July 2009.^[13] In the wake of the ban being lifted, Garuda plans to start services to Amsterdam and is considering other European destinations in the near future. Management is also considering servicing the US where it currently has no services.^[14]

In July 2007, the Deputy of Marketing, Ministry of Culture and Tourism of Indonesia announced that Garuda Indonesia had plans to start service to India, although the date has not been determined.^[15]

In July 2009, following a third mission led again by Federico Grandini,^[16] the European Commission lifted Garuda Indonesia's ban from flying into Europe. This was followed by three other airlines.^[17]

The quantum leap

A Garuda Indonesia Boeing 737 NG with new livery at Adisucipto International Airport, Yogyakarta, Indonesia (2010)

Since EU lifted its ban to Garuda Indonesia and 3 other Indonesian carriers, Garuda announced its new livery, new logo, and an aggressive expansion plan known as the quantum leap. Within five years, Garuda will double its fleet from 62 to 116 aircraft. The quantum leap also plans to boost passenger numbers to 27.6 million a year in the same period, up from 10.1 million currently, by increasing domestic and international destinations from 41 to 62. Route expansions include Amsterdam, with a stopover in Dubai, in 2010. A non-stop flight using Boeing 777s is planned in 2011. Other routes to world hubs such as London, Frankfurt, Paris, Rome and Los Angeles are being considered for reopening.^{[18][19][20][21][22]}

A new branding initiative, developed by brand consultants Landor Associates, revolves around the idea of ‘Nature’s Wing’. The airline's outdated logo has been replaced, refining the iconic bird symbol Landor had designed 27 years previously. The new image aims to ‘capture the spirit of Indonesian hospitality and professionalism'.^[23]

On 10 June 2009, Garuda Indonesia revealed a new color scheme on a new Airbus A330-243 after 22 years of donning the current design. The overhauled tail consists of different shades of blue with the titles 'Garuda Indonesia' in the center of both sides of the fuselage. Garuda retains its Landor designed mythical bird on the fuselage in this new scheme and continues to use the bird as its corporate identity.

On 28 May 2010, Garuda officially launched the airline’s new uniforms. The new in-flight costumes for stewardesses are inspired by the traditional kebaya with blue lereng batik sarongs complemented by a blue or turquoise Kartini-styled kebaya for the upper torso. An additional costume style for the ladies includes an orange lereng batik sarong with a matching orange Kebaya. Male cabin-crew will sport grey suits, blue shirts, and branded neck-ties. The uniforms were designed by Josephine Komara.^[24]

Garuda Indonesia's new concept of service, called "Garuda Indonesia Experience", includes aspects of Indonesian culture, cuisine and hospitality. Mini Nasi Tumpeng Nusantara and Martebe juice (marquisa and terung Belanda) have become Garuda Indonesia's new signature dish.^[25]

At the 2010 Farnborough Airshow, Garuda announced an order for six more A330-200 airliners.^[26]

Privatization

Garuda Indonesia had announced that its subsidiary, GMF AeroAsia would be listed in Indonesia Stock Exchange in 2008. However, due to financial crisis in 2008, GMF delayed IPO until 2009. The Ministry of State Companies (Kementrian BUMN) also had announced a plan to privatize Garuda, that opened a possibility to offer its shares publicly.

Subsidiaries

Garuda Indonesia’s subsidiaries include PT. Aerowisata, PT. Abacus DSI, PT. Gapura Angkasa, PT. Garuda Indonesia Citilink, PT. Garuda Maintenance Facility Aero Asia and PT. Lufthansa System Indonesia.

Destinations

Garuda Indonesia domestic and regional network

Garuda Indonesia international network

Garuda currently operates flights to a total of 51 destinations (30 domestic, 21 international)^[27] throughout East Asia, South Asia, and South East Asia, Australia and the Middle East, with Australia and Japan being vital tourism markets.

On 13 October 2009, Garuda Indonesia announced they will be resuming flights to Europe for the first time after removal from the EU blacklist. The flight, operating from 1 June 2010, will be to Amsterdam, Netherlands with a technical stop over at Dubai, United Arab Emirates operated by an Airbus A330-200 aircraft.^[28][29]

Codeshare agreements

Garuda Indonesia also offers flights to 16 other international destinations through codeshare agreements with:

Airline	Alliance
AeroMexico [30]	SkyTeam
China Airlines	-
China Southern Airlines	SkyTeam
Gulf Air	-
Hainan Airlines	-
KLM [31]	SkyTeam
Korean Air	SkyTeam
Malaysia Airlines	-
Philippine Airlines	-
Qatar Airways	-
Saudi Arabian Airlines	-
Silk Air	-
Singapore Airlines	Star Alliance
Vietnam Airlines	SkyTeam
Virgin Blue	-

A Garuda Indonesia Boeing 737-300 bound for Jakarta, Indonesia pushing back at Singapore Changi Airport, Singapore. (2006)

Codesharing has allowed Garuda Indonesia to expand service into Western Europe. Garuda has also expressed interest in joining the Skyteam alliance in the near future, which would make it the second airline in Southeast Asia to join after Vietnam Airlines. Membership would also open Skyteam's network to Indonesian, Australian and New Zealand markets.

On 19 June 2007, Garuda Indonesia and Hainan Airlines began code-sharing in a bid to strengthen both airlines' marketing positions in Indonesia and China.^[32] In this agreement, Garuda Indonesia will be the operating partner on the Jakarta-Beijing (vv) service, flying three times a week using a new A330-200.

An interline agreement between Garuda Indonesia and Australian airline Virgin Blue was confirmed in November 2007. This facilitated travel for passengers connecting from a Virgin Blue domestic flight to a Garuda Indonesia international service departing from either Sydney, Melbourne, Perth or Darwin.^[33]

In June 2008, it was announced that Garuda would increase services between Australia and Bali. From June 25, Garuda will add an extra flight between Darwin and Denpasar, bringing the total number of services to three per week. Additionally, a fourth flight from Melbourne to Denpasar will begin on July 22. On September 2, another extra service will depart from Melbourne to bring the total number of flights per week to five, and a sixth flight will leave from Sydney. This extra capacity is in response to an increase in the number of Australians who travelled to Bali in the first quarter of 2008, and marks a resurgence in Balinese tourism, which was hard hit by the 2002 Bali bombings and 2005 Bali bombings.^[34] Whilst in early 2009, Garuda opened the Bali-Brisbane route, a route that was once previously operated and axed.

In August 2008, a codeshare between Singapore Airlines and Garuda Indonesia on route between Singapore and Denpasar was established. Singapore Airlines is the operating carrier.

In December 2009, three SkyTeam airlines—Korean Air, KLM and Delta—committed to supporting Garuda Indonesia to join SkyTeam. This makes Garuda eligible to apply for membership in the alliance.

Fleet

Garuda will also increase its fleets to:^[35]

• 2009 - Boeing 737-800 (5)
• 2009- late 2012 - Airbus A330-200 (10)
• 2010 - Boeing 737-800 (23)
• 2011 - Boeing 777-300ER (10)
• 2011 - Boeing 737-800 (5)
• 2012 - Boeing 737-800 (2)

Current

The Garuda Indonesia fleet consists of the following aircraft:^[36]

Garuda's aircraft are all serviced by GMF AeroAsia.^[41] After the addition of the 4 Airbus A330-200 aircraft in 2009 that were delivered between May — October, Garuda also expect 10 Boeing 777-300ER to join its fleet starting 2011. The new addition will prepare Garuda to replace its aging Boeing 747-400 aircraft. The airline is using the A330-200 on its route to Amsterdam in Europe. Amsterdam was the first of the European destinations to be reopened after the European Commission lifted the ban from the flag carrier.

In the future, Garuda will be utilizing all of its Boeing 747-400s to the Middle Eastern routes and the Airbus A330 families for the Australian, East Asian, Southeast Asian and some Domestic routes. Once the Boeing 777-300ER enters service, they will be used on the European and possibly the US flights. The A330 will be deployed for regional routes to Australia and Asian cities.

Previously operated

Services

Garuda Indonesia's flight attendants serving refreshments

Garuda Indonesia Tokyo-Denpasar in-flight meal

Garuda Indonesia is a full-service airline, in contrast with the 'no frills' low-cost carrier. The class configuration is divided into executive (business) and economy class. The airline has been lacking products often associated with the top international airlines, such as personal TV screens in all classes and business class seats which convert into beds. However, the introduction of such products has started in June 2009 due to the recent restructuring and consolidation of the airline, which has delivered good profits to the airlines.^[44]

Cabin

Executive Class

Executive Class is available on board all Garuda Indonesia aircraft. The Airbus A330-243 has their newer Executive Class product with new Flat-Bed seats with 74" seat pitch and could recline up to 180 degrees. The seats feature an in-armrest 11-inch touch screen LCD with AVOD on each seat, in-seat laptop power supply, and personal reading light. The seats are in 2-2-2 configuration

The Boeing 747-400, Airbus A330-341, and Boeing 737 still have the old Executive Class seat. Seats on Boeing 747-400 has 46"-48" seat pitch with seat width of 16", where on Airbus A330-300 has 58" seat pitch with seat width of 21". Both are in 2-2-2 seat configuration. On the Boeing 737 aircraft, including the -300, -400, -500, and older -800 Series has seat pitch ranging from 41" to 44" with seat width of 19". On selected aircraft, in-seat TVs are available.

A range of hot and cold food and beverages is available, and snacks or meals are offered depending on the length of the flight. Fine wines are also offered on international flights.

Economy Class

Economy Class is available on board all Garuda Indonesia aircraft. Seat pitch are ranging from 30" to 35" depending on the aircraft with seat width of 17". The Airbus A330-243 aircraft and the newer Boeing 737-800 aircraft has the new Economy Class seats which offers 9-inch touch screen LCD with AVOD.

Hot and cold meals or snacks and beverages, are offered depending on the length of the flight. Fine wines are offered on international flights.

In-flight entertainment

A Garuda Indonesia PTV in the new Economy Class

In-flight entertainment is available on board selected aircraft. The Boeing 747-400 aircraft feature cabin screens with Airshow, a moving map system to allow passengers to track the progress of their flight, as well as feature films and short movies. Audio programming is also available.

The Airbus A330-200 and Airbus A330-300 aircraft offers a new in-flight entertainment in all classes. This features 9-inch touch screen LCD in Economy Class and 11-inch touch screen LCD in Executive Class, where in Economy Class is located in the seat back and in Executive Class is located in the armrest. All PTVs are equipped with Audio & Video on Demand (AVOD) system. This AVOD system offers 25 choices of films, 10 TV programs, 35 music albums, and 25 interactive video games.

In addition, Garuda Indonesia ordered 10 Boeing 777-300ER's and 50 Boeing 737-800's during the Singapore Airshow. These new aircraft will be fitted with a new in-flight entertainment program and a new cabin ambience. the new released movies are expexted to be shown in the most high-tech LCD TV screen made by Bose Audio system.

Newspapers and magazines are provided to all passengers on board Garuda Indonesia flights free of charge.^[45]

Ticketing

A Jakarta based 24-hour call center is available for local customer access where payment can be made by credit cards, internet/mobile banking or transfer via ATM. Recently online booking from their website is also possible with payment can be made online with credit cards.

Frequent flyer program

Garuda Frequent Flyer was launched in September 1999.^[46] In 2005, Garuda Indonesia relaunched its frequent flyer program called Garuda Frequent Flyer (GFF) with a new look, new benefits, and new services. The new program allows members to earn miles on domestic and international flights and has four tiers of membership covering GFF Junior, Blue, Silver, Gold, and Platinum benefit levels.

Executive Lounge

The Garuda Executive Lounge is open to passengers travelling in Executive Class, as well as those holding a Gold or Platinum Garuda Frequent Flyer card. Passengers with an Executive Card Plus card or Garuda Indonesia Citibank credit card can also gain access to the lounge. Lounges are located at Soekarno-Hatta International Airport and throughout Indonesia, offering food and drinks, wireless internet, showers, meeting rooms and business services.^[48]

Incidents and accidents

Since its first incident in 1950, Garuda Indonesia has suffered 14 fatal accidents and one hijacking. These are the major ones:

• On 28 May 1968, a Garuda Indonesia Convair 990 crashed at Juhu in Bombay, India with all passengers surviving. The pilot mistook the much smaller Juhu Aerodrome used for small trainer aircraft for Bombay's Santa Cruz International Airport and tried to land his aircraft. It overshot the runway falling just short of the traffic road ahead and several residential buildings when its nose wheel got stuck in a ditch at the end of the runway.
• On 11 July 1979, a Fokker F28 on a domestic flight hit a volcano on approach to Medan Airport, Indonesia, all 61 on board killed.^[49]
• Garuda Indonesia Flight 206, a DC-9 aircraft was hijacked on 28 March 1981. This was the first serious Indonesian airline hijacking, since the first case was a desperate Marine hijacker who was killed by the pilot himself. The hijackers, a group called Commando Jihad, hijacked the DC-9 "Woyla", enroute from Palembang to Medan, and ordered the crew to fly the aircraft to Colombo, Sri Lanka. Since the aircraft didn't have enough fuel, it refueled in Penang, Malaysia and then at Don Muang, Thailand. The hijackers demanded the release of Commando Jihad members imprisoned in Indonesia, and US $ 1.5 million, as well as an aircraft to take those prisoners to an unspecified destination. . A total of five people were killed in the raid including the captain Herman Tante and three of the five hijackers. One of the Kopassus commandos, Achmad Kirang, was killed by one of the hijackers - he later died in a Bangkok hospital. The rest of the hostages were rescued. The two remaining hijackers who had surrendered were killed on the aircraft carrying them and the Kopassus troops back to Jakarta.^[50]
• On 20 March 1982, a Fokker F28 on a domestic flight overran the runway at Tanjung Karang-Branti Airport in bad weather, all 27 were killed when the aircraft burst into flames.^[51]
• On 4 April 1987, Garuda Indonesia Flight 035, a Douglas DC-9, hit a pylon and crashed on approach to Medan Polonia International Airport in bad weather with 24 fatalties.^[52]
• On 13 June 1996, Garuda Indonesia Flight 865, a McDonnell Douglas DC-10 departing Fukuoka, Japan overran the runway after aborting the takeoff well above rotation speed. The number-3 engine fuel line was severed, resulting in a massive fire and the total destruction of the rear end of the aircraft. Three of the 275 people on board were killed.^[53]
• On 26 September 1997, Garuda Indonesia Flight 152, an Airbus A300B4 aircraft flying from Jakarta, crashed in Sibolangit, 18 miles short of Medan airport in low visibility , killing all 234 aboard.^[54]
• On 16 January 2002, Garuda Indonesia Flight 421 was a Boeing 737-300 traveling from Lombok to Yogyakarta was forced to make an emergency landing in poor weather on the Bengawan Solo River. One person, a stewardess, was killed in the accident; 59 other passengers and crew survived.^[55]
• On 6 September 2004, Human Rights activist Munir Said Thalib was bound for Amsterdam via Singapore on a Garuda flight when he was poisoned with arsenic during his flight transit in Singapore, or sometime near that time. A former Garuda Indonesia airline pilot was convicted. It was concluded from Munir's autopsy and eye witnesses during the trial, that he had died two hours before arrival in Schiphol, Amsterdam.^[56]
• On 22 November 2004, Sri Hardono, the captain of Garuda Indonesia Flight 501, a Boeing 737-500 from Pontianak to Jakarta, was suddenly ill shortly after take-off from Supadio Airport. Hardono immediately asked permission to the air traffic control to return to Supadio Airport. Hardono died shortly after the emergency landing while still in the cockpit. Heart attack was the cause of illness and death of Hardono. Due to the incident, the airport was temporarily closed for 40 minutes. However, no one else was injured nor killed in this incident.^[57]
• On 7 March 2007, Garuda Indonesia Flight 200, a Boeing 737-400 flying from Jakarta, crashed and burst into flames on landing at Adisucipto International Airport, Yogyakarta at 07.00am. 21 people were killed.^[58]

In popular culture

A Garuda Indonesia Convair 990 jet aircraft can be seen at the background of the first panel, in the beginning of Tintin adventure, Flight 714, by Hergé, which was set in Kemayoran Airport.^[59]

References

^[1]

1. ↑ http://www.independent.co.uk/news/air-disaster-asias-devastating-smog-blamed-for-airbus-crash-that-killed-234-1241391.

External links

• Garuda Indonesia Official website